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MedComms in 2021

Published Online: June 9th 2021
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2021 marks a decade since annual MedComms Day began to celebrate all things MedComms, giving an insight into Medical​ Communications companies and people all over the world. We asked Head of Audience Outreach, Joel Turner, some questions about why medcomms matters and what the future holds. 

Why does medcomms matter? 

We translate complex science into digestible content that helps healthcare professionals learn, and ultimately improves patients’ treatment.

For our supporters and clients, we bring our unique expertise to educate and inform HCPs, objectively measuring educational impact through our market leading outcomes focus.

For our partners including leading medical societies and global conferences, we openly create and share content within our shared

 medcomms networks to help healthcare professionals from around the world access cutting edge medical news.

For our readers and audience who we know value our independence, we offer peer-reviewed journals in their specialty and dedicated medical education.

Why do you love what you do? 

We love what we do because we know that we are helping hardworking healthcare professionals learn on the move, all with the goal of improving patient outcomes. At a time when health is at the forefront of everyone’s minds and tech is transforming the way we live, work and learn, there’s never been a more exciting time to be in medcomms!

So, what does the future look like for medcomms?

Here at Touch, we see our role as revolutionising medical education. We use cutting-edge adult learning techniques and educational design to ensure we engage healthcare professionals with compelling medical education. Combined with a digital-first approach, everything we do is designed with busy healthcare professionals in mind, with content focused on what they want, whenever and wherever they want to access it. We see limitless potential to really engage HCPs across the world, as long as they’ve got a device and a connection. 

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